Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. This particular book is a collaboration focused on Defunct consumer brands.
Defunct Consumer Brands, including: Burma-shave, New Coke, Crystal Pepsi, Surge (soft Drink), Ok Soda, Arch Deluxe, Cröonchy Stars, Orbitz (soft … Treasures (cereal), Tab Clear, Gerber Singles
Cola combat; Pepsi quenches a thirst for sponsorship as Coke lets some promotionals go flat. (Pepsi-Cola Co., Coca-Cola Bottling Company of Arkansas): An article from: Arkansas Business
This digital document is an article from Arkansas Business, published by Journal Publishing, Inc. on May 7, 1990. The length of the article is 1082 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Cola combat; Pepsi quenches a thirst for sponsorship as Coke lets some promotionals go flat. (Pepsi-Cola Co., Coca-Cola Bottling Company of Arkansas)
Author: George Waldon
Publication: Arkansas Business (Magazine/Journal)
Date: May 7, 1990
Publisher: Journal Publishing, Inc.
Volume: v7 Issue: n10 Page: p32(2)
Distributed by Thomson Gale
ABC News Nightline Fizz or Fizzle?

They are the established warriors in a battle for cola supremacy. Do Pepsi Cola and Coca-Cola really need to worry? Virgin Cola takes on the bug guys. In 1999, British billionaire Richard Branson declares war on Coke and Pepsi with a brand no one in America has heard of: Virgin Cola.
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The Cola Wars in South Africa: Coke vs. Pepsi in the Anti-Apartheid Era

This book looks at the actions of Coca-Cola and Pepsi in South Africa during both the anti- apartheid movement and the post-apartheid era. The processes which led to those actions, both corporations’ removal of their presence in South Africa, the effects this had on South Africa, and their reemergence in a post-apartheid state are examined. It will be shown that, despite the public relations campaigns of both Coke and Pepsi, far more importance was placed on their products’ profitability than the well-being of the black Africans who produced, delivered, or consumed the soft drinks. However, both companies found their actions during the 1980s to affect their success after the fall of apartheid. Coke never truly left the country, leading to overwhelming dominance through the rest of the 20th century. Pepsi adhered to different social imperatives and suffered exceptionally low market shares as a result.
Taking on Goliath: it’s tough to unseat King Coke, but Pepsi’s strategic initiatives may change the playing field. (Pepsi Cola’s marketing move against Coca-Cola Co): An article from: Food Processing
This digital document is an article from Food Processing, published by Putman Media, Inc. on September 1, 1997. The length of the article is 3078 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Coca-Cola is the leading in the business but with a 51.1% international market share in 1996 Pepsi is continually making marketing moves that would counter Coke’s success. Pepsi’s marketing techniques include establishing support of its fountain business from foodservice chains and shifting to a blue packaging. It has also found a hitherto undeveloped markets such as India and China. Pepsi’s effort is still inadequate as it has only gained 15.2% of the international market.
Citation Details
Title: Taking on Goliath: it’s tough to unseat King Coke, but Pepsi’s strategic initiatives may change the playing field. (Pepsi Cola’s marketing move against Coca-Cola Co)
Author: Mary Ellen Kuhn
Publication: Food Processing (Magazine/Journal)
Date: September 1, 1997
Publisher: Putman Media, Inc.
Volume: v58 Issue: n9 Page: p22(7)
Distributed by Thomson Gale
Pawdoodles Krinklers Dog Toy, Squirrel

The Pawdoodles Krinklers Squirrel dog toy features multiple play patterns all within one toy from squeaky rubber balls, tug toys, unique and non-traditional outer and fill materials. A water bottle fits inside of the toy and is removable. It allows for krinkling interactive play. JAKKS Pets toys are designed for safe and durable pet play and are crafted out of strong, plush fabric with embroidered details.
Coke and Pepsi pressured to use more recycled content in packaging.(Brief Article)(Statistical Data Included): An article from: Food & Drink Weekly
This digital document is an article from Food & Drink Weekly, published by Informa Economics, Inc. on April 22, 2002. The length of the article is 341 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Coke and Pepsi pressured to use more recycled content in packaging.(Brief Article)(Statistical Data Included)
Publication: Food & Drink Weekly (Newsletter)
Date: April 22, 2002
Publisher: Informa Economics, Inc.
Volume: 8 Issue: 16 Page: 1(2)
Article Type: Brief Article, Statistical Data Included
Distributed by Thomson Gale
Full Throttle Agave, 16-Ounce (Pack of 8)

For those with a high-intensity approach to life, reliable energy ingredients that help you get the job done! Full Throttle is an energy drink that contains the ingredients that energy drink consumers want, including ginseng extract, caffeine, taurine, guaraná extract, and B-vitamins. This flavor is a smooth operator. Crisp, naturally sweet blend of apple and agave flavors with real energy.
Skip the soft drinks: cutting down on Coke and Pepsi adds up to better health.: An article from: Children’s Digest
This digital document is an article from Children’s Digest, published by Benjamin Franklin Literary & Medical Society, Inc. on January 1, 2002. The length of the article is 544 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Skip the soft drinks: cutting down on Coke and Pepsi adds up to better health.
Author: Nicole Schulz
Publication: Children’s Digest (Magazine/Journal)
Date: January 1, 2002
Publisher: Benjamin Franklin Literary & Medical Society, Inc.
Volume: 52 Issue: 1 Page: 14(2)
Distributed by Thomson Gale
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Coke or Pepsi? Unlimited!

Pass this book around to all of your friends. Each friend has a chance to answer some pretty cool questions. See what you have in common. Find out what makes you different. Some answers might even shock you!
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